NOT THAT DEEP

Not That Deep is a DJ collective and monthly show on Voices Radio. Three mates with three different sounds who mix together and laugh a lot whilst doing it.

Naming, logo, typeface, and a system built for merch, digital, and OOH. The fish plays on the name and nods to water, as well as the spirit of the trio. Playful, not precious, exactly like them.

Concept billboard mockup of Not That Deep fish logo in Peckham
Not That Deep black t-shirt with 3D fish logo, woman walking away
Concept billboard mockup for Not That Deep playing at Fault Line
Not That Deep tote bag with 3D fish logo next to a stack of magazines

LET’S MAKE SOMETHING.

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